The Challenge

I was tasked to create a brand from start to finish throughout a semester. I decided to make a canned cocktail brand. 

Solving a (Personal?) Problem

With this brand, I was inspired by my summers on boats on the Chesapeake Bay. My family is constantly packing a cooler in the morning, heading out on our vessels, and not returning until sunset. A problem we have faced with this is how to pack and make mixed drinks with limited space in the cooler and on our boats. To solve this problem, I created MIXI. Mixed drinks and cocktails, deemed “Mixies” by my siblings and cousins, needed to be easier to carry and bring on a day on the bay. Putting these freshly mixed drinks in cans was the perfect solution.

Crazy Cool Cans

Using an extremely bright and busy color palette, I created a cool-looking can that will stand out from the crowd. With its quirky illustrations and hand-done type, the brand is the perfect mix(i) of fun and function. 

From there, I extended the brand even further, creating a website, a HTML email, a brochure, and advertising billboards.